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Tilt Beauty Exemplifies DEI in the Design Practice PRINT Magazine

It’s about creating a positive impact.

  • Patagonia’s use of recycled materials in their packaging
  • L’Oréal’s switch to biodegradable packaging
  • The use of mushroom-based packaging by companies like Ecovative

    • Inclusivity and Accessibility

    Design is no longer just about aesthetics; it’s also about creating a positive impact on society. Brands are recognizing the importance of inclusivity and accessibility in packaging design.

    The Problem with Traditional Beauty Packaging

    Traditional beauty packaging often excludes individuals with disabilities, as it fails to provide adequate accessibility features. This can lead to frustration and exclusion for those who require assistance with daily tasks. The lack of accessibility in packaging can also perpetuate negative stereotypes and reinforce societal stigma around disability. • The design of packaging often prioritizes aesthetics over functionality, resulting in products that are difficult to use for individuals with disabilities. • Many packaging materials are not tactilely accessible, making it challenging for individuals with visual impairments to navigate and use the product.

    However, when done correctly, it can lead to products that are not only more inclusive but also more effective.

    Understanding the Importance of DEI

    Designers must recognize that diversity, equity, and inclusion (DEI) are not just buzzwords, but fundamental principles that should guide their creative decisions. When DEI is integrated into the design process, it can lead to products that are more accessible, user-friendly, and effective. However, many designers still struggle to understand the importance of DEI and how to incorporate it into their work. • DEI is not just about creating products that are visually inclusive; it’s about designing experiences that are equitable and accessible to all users. • It’s about understanding the needs and perspectives of diverse users and incorporating those insights into the design process.

    The Rise of Inclusive Design

    In recent years, the world of design has undergone a significant shift. The traditional notion of design as a purely aesthetic pursuit has given way to a more nuanced understanding of its role in society. Design is no longer just about creating visually appealing products, but about creating experiences that are accessible, usable, and beneficial to all users.

  • Improved accessibility for people with disabilities
  • Enhanced user experience for everyone
  • Increased brand loyalty and reputation
  • Better business outcomes and revenue growth

    • These benefits are not just theoretical; they have been proven through numerous studies and case studies. For example, a study by the University of Washington found that companies that prioritize accessibility experience a 20% increase in revenue.

  • This can be a complex and time-consuming process
  • It requires a willingness to challenge existing assumptions and biases

    • The Role of Technology in Inclusive Design

    Technology plays a critical role in inclusive design.

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